Island Company, the resortwear label founded by Spencer Antle in 2002, built much of its identity around the trademarked escape fantasy “Quit your job. Buy a ticket. Get a tan. Fall in love. Never return.” The slogan became the center of a string of legal battles as larger youth-fashion and lifestyle retailers released merchandise using closely related language. In October 2014, Island Company sued Kendall Jenner and Kylie Jenner over a PacSun T-shirt reading “Run away. Fall in love. Never return,” arguing that the similarity could confuse consumers. The dispute ended in January 2015 with an undisclosed settlement, and PacSun removed its remaining shirts from stores. Island Company also sued Abercrombie & Fitch in July 2013, Cotton On in December 2015 over the slogan “Quit You’r (sic) Job, Buy a Ticket, Travel the World, Fall in Love, Repeat,” and Free People in August 2017 over the phrase “Buy A Ticket, Tune In, Rock Out, Never Return.” In the Cotton On case, Island Company sought an order requiring the destruction of the allegedly infringing garments. The episode illustrates the aggressive trademark enforcement that can surround lifestyle branding: a small resort label attempted to defend a highly recognizable commercial phrase against national retailers and celebrity-backed collaborations, turning a breezy vacation mantra into repeated federal litigation. The Jenner-PacSun settlement and product removal are documented outcomes; the source does not establish that every defendant was found liable or that the disputed designs were proven deliberate copies.
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AI concept artworkArchive Record · 2010s
Island Company's Resort-Slogan Trademark War with the Jenner Sisters and Fast-Fashion Rivals
Island Company; Kendall Jenner; Kylie Jenner; PacSun; Abercrombie & Fitch; Cotton On; Free People / 2010s
Island Company, the resortwear label founded by Spencer Antle in 2002, built much of its identity around the trademarked escape fantasy “Quit your job. Buy a ticket. Get a tan. Fall in love. Never return.” The slogan became the center of a string of legal battles as larger youth-fashion and lifestyle retailers released merchandise using closely related language. In October 2014, Island Company sued Kendall Jenner and Kylie Jenner over a PacSun T-shirt reading “Run away. Fall in love. Never return,” arguing that the similarity could confuse consumers. The dispute ended in January 2015 with an undisclosed settlement, and PacSun removed its remaining shirts from stores. Island Company also sued Abercrombie & Fitch in July 2013, Cotton On in December 2015 over the slogan “Quit You’r (sic) Job, Buy a Ticket, Travel the World, Fall in Love, Repeat,” and Free People in August 2017 over the phrase “Buy A Ticket, Tune In, Rock Out, Never Return.” In the Cotton On case, Island Company sought an order requiring the destruction of the allegedly infringing garments. The episode illustrates the aggressive trademark enforcement that can surround lifestyle branding: a small resort label attempted to defend a highly recognizable commercial phrase against national retailers and celebrity-backed collaborations, turning a breezy vacation mantra into repeated federal litigation. The Jenner-PacSun settlement and product removal are documented outcomes; the source does not establish that every defendant was found liable or that the disputed designs were proven deliberate copies.
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