In 2021, Balenciaga marketed a pair of sweatpants priced at $1,190 with boxer shorts woven into the waistband to imitate the appearance of sagging trousers. The garment transformed a street style long associated with hip-hop, Black youth culture, and the policing of African-American men into an expensive luxury product sold to affluent consumers. Critics argued that the design did not simply reference a popular silhouette: it extracted the visual language of a style that had frequently been treated as evidence of criminality or moral disorder and repackaged it as designer novelty without acknowledging that history. The backlash was framed as both cultural appropriation and “gentrification” of sagging. The controversy highlighted a recurring fashion-industry tension: luxury brands can monetize marginalized or stigmatized forms of dress after those same styles have been used to stereotype, discipline, or exclude the communities that developed them.
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AI concept artworkArchive Record · 2020s
Balenciaga’s $1,190 Sagging Sweatpants and the Accusation of Gentrifying Black Style
Balenciaga / 2020s
In 2021, Balenciaga marketed a pair of sweatpants priced at $1,190 with boxer shorts woven into the waistband to imitate the appearance of sagging trousers. The garment transformed a street style long associated with hip-hop, Black youth culture, and the policing of African-American men into an expensive luxury product sold to affluent consumers. Critics argued that the design did not simply reference a popular silhouette: it extracted the visual language of a style that had frequently been treated as evidence of criminality or moral disorder and repackaged it as designer novelty without acknowledging that history. The backlash was framed as both cultural appropriation and “gentrification” of sagging. The controversy highlighted a recurring fashion-industry tension: luxury brands can monetize marginalized or stigmatized forms of dress after those same styles have been used to stereotype, discipline, or exclude the communities that developed them.
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