Danielle Bernstein, the influencer and designer known for her brand WeWoreWhat, has faced multiple allegations of design plagiarism from various other independent brands and designers. In 2018, she was called out for copying jewelry designs from Foundrae, leading to a public apology and retraction of the marketed pieces. Critics have noted that this seems to be a recurring issue linked to Bernstein’s success as a fashion influencer—she has allegedly created nearly identical designs after visiting other brands’ studios. One particularly damaging incident in 2020 involved a cloth face mask that Bernstein promoted, which the fashion watchdog group Diet Prada pointed out was very similar to a design from the Latino-owned brand Second Wind, with which she had previously requested free samples. Bernstein has consistently denied these accusations, but the ramifications of her actions raise critical discussions about originality and transparency in the fashion industry, particularly for those in positions of influence among budding designers.
Preparing the daily feature…
AI concept artworkArchive Record · 2010s
Danielle Bernstein's Controversial Design Practices Spark Outrage
Danielle Bernstein / 2010s
Danielle Bernstein, the influencer and designer known for her brand WeWoreWhat, has faced multiple allegations of design plagiarism from various other independent brands and designers. In 2018, she was called out for copying jewelry designs from Foundrae, leading to a public apology and retraction of the marketed pieces. Critics have noted that this seems to be a recurring issue linked to Bernstein’s success as a fashion influencer—she has allegedly created nearly identical designs after visiting other brands’ studios. One particularly damaging incident in 2020 involved a cloth face mask that Bernstein promoted, which the fashion watchdog group Diet Prada pointed out was very similar to a design from the Latino-owned brand Second Wind, with which she had previously requested free samples. Bernstein has consistently denied these accusations, but the ramifications of her actions raise critical discussions about originality and transparency in the fashion industry, particularly for those in positions of influence among budding designers.
The daily editorial is currently unavailable. There’s still an entire archive to explore.
