In 2014, Ipek Irgit obtained copyright protection for the Kiini design and asserted trade-dress rights over the crochet bikini’s distinctive appearance. Kiini then pursued a series of legal actions against companies selling similar garments. In 2015, Irgit sued Victoria’s Secret over a comparable crochet bikini; the case was eventually settled out of court. Kiini also pursued claims involving Neiman Marcus and other swimwear companies, and in April 2018 filed a federal unfair-competition lawsuit in the Southern District of New York against Neiman Marcus. The complaint was amended the following month to add PilyQ, Bloomingdale’s, Lord & Taylor, Macy’s, and other retailers. The dispute became especially controversial after Sally Wu, described as a colleague involved in Kiini’s production, told The New York Times that Irgit feared discovery would expose the possibility that she had not actually designed the bikini. Irgit denied the allegation, and the anticipated discovery did not proceed.
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AI concept artworkArchive Record · 2010s
Kiini’s Litigation Blitz: How a Crochet Bikini Became a Luxury-Fashion IP Weapon
Kiini, Ipek Irgit, Victoria's Secret, Neiman Marcus, and Maria Solange Ferrarini / 2010s
In 2014, Ipek Irgit obtained copyright protection for the Kiini design and asserted trade-dress rights over the crochet bikini’s distinctive appearance. Kiini then pursued a series of legal actions against companies selling similar garments. In 2015, Irgit sued Victoria’s Secret over a comparable crochet bikini; the case was eventually settled out of court. Kiini also pursued claims involving Neiman Marcus and other swimwear companies, and in April 2018 filed a federal unfair-competition lawsuit in the Southern District of New York against Neiman Marcus. The complaint was amended the following month to add PilyQ, Bloomingdale’s, Lord & Taylor, Macy’s, and other retailers. The dispute became especially controversial after Sally Wu, described as a colleague involved in Kiini’s production, told The New York Times that Irgit feared discovery would expose the possibility that she had not actually designed the bikini. Irgit denied the allegation, and the anticipated discovery did not proceed.
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