In 2020, Bernstein became the focus of several separate copying controversies within a short period. After she previewed a cloth face mask attached to a chain, the fashion watchdog account Diet Prada observed that it closely resembled a patent-pending design by Second Wind, a Latino-owned brand. The dispute was particularly contentious because Second Wind said Bernstein had earlier requested free samples; Bernstein denied copying the design. Days later, Bernstein posted what she described as vintage gym shorts and said she planned to reproduce them for sale. The Australian Etsy seller Art Garments then demonstrated that the shorts had actually been purchased from its shop. Bernstein edited the caption, acknowledged the error, and said she would not make the item. That same year, a Brooklyn lingerie store also alleged that Bernstein had reproduced a signature graphic used on its tissue packaging, applying it to swimwear and wallpaper. None of these latter allegations resulted in a reported court judgment in the supplied account, but together they intensified scrutiny of the boundary between influencer inspiration, product development, and appropriation of small businesses' recognizable work.
Preparing the daily feature…
AI concept artworkArchive Record · 2020s
The 2020 Design-Copying Storm: A Patent-Pending Mask, an Etsy Mix-Up, and a Lingerie Store's Packaging Motif
Danielle Bernstein, WeWoreWhat, Second Wind, and Art Garments / 2020s
In 2020, Bernstein became the focus of several separate copying controversies within a short period. After she previewed a cloth face mask attached to a chain, the fashion watchdog account Diet Prada observed that it closely resembled a patent-pending design by Second Wind, a Latino-owned brand. The dispute was particularly contentious because Second Wind said Bernstein had earlier requested free samples; Bernstein denied copying the design. Days later, Bernstein posted what she described as vintage gym shorts and said she planned to reproduce them for sale. The Australian Etsy seller Art Garments then demonstrated that the shorts had actually been purchased from its shop. Bernstein edited the caption, acknowledged the error, and said she would not make the item. That same year, a Brooklyn lingerie store also alleged that Bernstein had reproduced a signature graphic used on its tissue packaging, applying it to swimwear and wallpaper. None of these latter allegations resulted in a reported court judgment in the supplied account, but together they intensified scrutiny of the boundary between influencer inspiration, product development, and appropriation of small businesses' recognizable work.
The daily editorial is currently unavailable. There’s still an entire archive to explore.
