In 2010, Mango’s French division became embroiled in an intellectual-property dispute with Anne-Cécile Couétil, founder of the independent handbag label Velvetine. Couétil argued that Mango had copied two of her handbag models and said she had attempted to protect her designs through France’s INPI intellectual-property system. Despite what she described as similarities between the Velvetine products and Mango’s versions, the court rejected her claim and ordered Couétil to pay €6,000 to Mango. Couétil announced on her blog that she intended to appeal, while fashion bloggers criticized the decision as unfair and symptomatic of the imbalance between a small creator and a multinational retailer with far greater legal and financial resources. Mango responded publicly through its official Facebook page and on Couétil’s blog, turning a private design dispute into a visible debate over how effectively independent fashion designers can defend their work against mass-market companies.
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AI concept artworkArchive Record · 2010s
Mango’s €6,000 Legal Victory Over Velvetine Handbag Designs
Mango and Velvetine / 2010s
In 2010, Mango’s French division became embroiled in an intellectual-property dispute with Anne-Cécile Couétil, founder of the independent handbag label Velvetine. Couétil argued that Mango had copied two of her handbag models and said she had attempted to protect her designs through France’s INPI intellectual-property system. Despite what she described as similarities between the Velvetine products and Mango’s versions, the court rejected her claim and ordered Couétil to pay €6,000 to Mango. Couétil announced on her blog that she intended to appeal, while fashion bloggers criticized the decision as unfair and symptomatic of the imbalance between a small creator and a multinational retailer with far greater legal and financial resources. Mango responded publicly through its official Facebook page and on Couétil’s blog, turning a private design dispute into a visible debate over how effectively independent fashion designers can defend their work against mass-market companies.
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