In 2018, Aldi Süd introduced its £6.99 “Broadway Shape and Glow” makeup palette, a budget product that Charlotte Tilbury’s company argued copied the distinctive visual language of its £39 “Filmstar Bronze and Glow” palette, originally launched in 2013. Islestarr Holdings, then the owner of the Charlotte Tilbury brand, claimed that Aldi had reproduced both the starburst-style packaging and the embossed powder design inside the compact. The dispute was especially damaging because the alleged imitation was not merely a similar color scheme: Aldi acknowledged that it had been aware of Tilbury’s designs before launching its own version. Before the case was brought, Aldi reportedly earned approximately £140,000 from sales of the palette. In 2019, the High Court of England and Wales granted summary judgment to Islestarr, finding the designs remarkably similar and ruling in Charlotte Tilbury’s favor. The case became a notable example of luxury beauty brands using intellectual-property law against supermarket “dupes,” highlighting the tension between affordable cosmetics, fast-following product design, and the commercial value of recognizable packaging in the beauty industry.
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AI concept artworkArchive Record · 2010s
The £6.99 Aldi Palette That Lost a Copyright Battle with Charlotte Tilbury
Charlotte Tilbury Beauty / Islestarr Holdings and Aldi Süd / 2010s
In 2018, Aldi Süd introduced its £6.99 “Broadway Shape and Glow” makeup palette, a budget product that Charlotte Tilbury’s company argued copied the distinctive visual language of its £39 “Filmstar Bronze and Glow” palette, originally launched in 2013. Islestarr Holdings, then the owner of the Charlotte Tilbury brand, claimed that Aldi had reproduced both the starburst-style packaging and the embossed powder design inside the compact. The dispute was especially damaging because the alleged imitation was not merely a similar color scheme: Aldi acknowledged that it had been aware of Tilbury’s designs before launching its own version. Before the case was brought, Aldi reportedly earned approximately £140,000 from sales of the palette. In 2019, the High Court of England and Wales granted summary judgment to Islestarr, finding the designs remarkably similar and ruling in Charlotte Tilbury’s favor. The case became a notable example of luxury beauty brands using intellectual-property law against supermarket “dupes,” highlighting the tension between affordable cosmetics, fast-following product design, and the commercial value of recognizable packaging in the beauty industry.
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