Laura Ashley entered the 2020s as a diminished version of the global fashion and home-furnishings empire that had once reported annual turnover of US$130 million and operated hundreds of stores. Its international retreat had accelerated: all 120 Japanese stores closed in September 2018, the Australian business entered administration and then disappeared entirely by the end of that year, and 40 UK stores were earmarked for closure. In 2019, the company reported an expanded annual loss as sales of its traditional clothing and home products declined, even while it experimented with tearooms and hotels. Immediately after the COVID-19 outbreak, the company announced that it would file for administration, becoming one of the first major British retailers to do so as a direct consequence of the pandemic. At the time, it still had around 150 retail locations. On 22 April 2020, Gordon Brothers acquired the Laura Ashley name, archives, and intellectual-property rights out of administration, turning the historic house from an operating retail empire into a rescued heritage brand rebuilt through licensing, collaborations, and online distribution.
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AI concept artworkArchive Record · 2020s
From Heritage Brand to Pandemic Administration: Laura Ashley's 2020 Collapse
Laura Ashley / 2020s
Laura Ashley entered the 2020s as a diminished version of the global fashion and home-furnishings empire that had once reported annual turnover of US$130 million and operated hundreds of stores. Its international retreat had accelerated: all 120 Japanese stores closed in September 2018, the Australian business entered administration and then disappeared entirely by the end of that year, and 40 UK stores were earmarked for closure. In 2019, the company reported an expanded annual loss as sales of its traditional clothing and home products declined, even while it experimented with tearooms and hotels. Immediately after the COVID-19 outbreak, the company announced that it would file for administration, becoming one of the first major British retailers to do so as a direct consequence of the pandemic. At the time, it still had around 150 retail locations. On 22 April 2020, Gordon Brothers acquired the Laura Ashley name, archives, and intellectual-property rights out of administration, turning the historic house from an operating retail empire into a rescued heritage brand rebuilt through licensing, collaborations, and online distribution.
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