People Tree built its reputation as one of ethical fashion's earliest major advocates. Founded through Safia Minney's Tokyo-based Global Village project in 1991 and expanded into the United Kingdom in 1994, the company promoted organic cotton, natural dyes, artisan production, and fair-trade manufacturing at a time when mainstream fashion was accelerating toward cheap synthetics and mass production. It became the first fashion company to receive the World Fair Trade Organization's Fair Trade product label and worked with disadvantaged producer groups, including women making clothing and accessories in Bangladesh. The brand's moral authority made its later collapse especially damaging: in 2015 founder and CEO Safia Minney left the business after separating from her husband and former CFO James Minney, who later served as CEO.
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AI concept artworkArchive Record · 2020s
The Collapse of People Tree: How an Ethical-Fashion Pioneer Left Millions in Debts
People Tree Ltd / People Tree Fair Trade Group / 2020s
People Tree built its reputation as one of ethical fashion's earliest major advocates. Founded through Safia Minney's Tokyo-based Global Village project in 1991 and expanded into the United Kingdom in 1994, the company promoted organic cotton, natural dyes, artisan production, and fair-trade manufacturing at a time when mainstream fashion was accelerating toward cheap synthetics and mass production. It became the first fashion company to receive the World Fair Trade Organization's Fair Trade product label and worked with disadvantaged producer groups, including women making clothing and accessories in Bangladesh. The brand's moral authority made its later collapse especially damaging: in 2015 founder and CEO Safia Minney left the business after separating from her husband and former CFO James Minney, who later served as CEO.
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