When Levi Strauss closed its San Antonio, Texas, plant in January 1990, approximately 1,150 seamstresses lost their jobs, including women who had spent decades making the company's jeans. The closure was tied to the transfer of production to Costa Rica and became a flashpoint for workers who argued that Levi's public image of American heritage concealed a ruthless race to lower labor costs. Former employees organized Fuerza Unida, or United Force, and carried their campaign from Texas to Levi Strauss headquarters in San Francisco. During the mid- and late 1990s, the group staged pickets, sit-ins, and hunger strikes to protest plant closures, outsourcing, inadequate compensation, and what they regarded as the abandonment of loyal workers. Their demonstrations transformed a corporate restructuring decision into a highly visible labor-rights confrontation, linking the collapse of U.S. apparel manufacturing to the rise of globalized denim production.
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AI concept artworkArchive Record · 1990s
Fuerza Unida's Hunger Strikes Against Levi's Job Export Machine
Levi Strauss & Co.; Fuerza Unida / 1990s
When Levi Strauss closed its San Antonio, Texas, plant in January 1990, approximately 1,150 seamstresses lost their jobs, including women who had spent decades making the company's jeans. The closure was tied to the transfer of production to Costa Rica and became a flashpoint for workers who argued that Levi's public image of American heritage concealed a ruthless race to lower labor costs. Former employees organized Fuerza Unida, or United Force, and carried their campaign from Texas to Levi Strauss headquarters in San Francisco. During the mid- and late 1990s, the group staged pickets, sit-ins, and hunger strikes to protest plant closures, outsourcing, inadequate compensation, and what they regarded as the abandonment of loyal workers. Their demonstrations transformed a corporate restructuring decision into a highly visible labor-rights confrontation, linking the collapse of U.S. apparel manufacturing to the rise of globalized denim production.
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