In August 2019, the United Kingdom's Competition and Markets Authority fined Casio Electronics Co. Ltd. £3.7 million after finding that the company had engaged in resale price maintenance between 2013 and 2018. Casio restricted retailers' ability to advertise and sell its digital pianos and electronic keyboards below specified minimum online prices, effectively limiting discounting and weakening price competition between retailers. The company admitted the conduct, making the case a documented corporate competition-law violation rather than a rumor or industry anecdote. Although the products were electronic instruments rather than clothing, the incident implicated a major consumer-facing design and lifestyle brand whose keyboards and digital pianos occupy the same popular-culture marketplace as fashion and music merchandise. The penalty underscored the legal risks of manufacturers attempting to control online retail pricing as e-commerce transformed the sale of branded goods.
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AI concept artworkArchive Record · 2010s
Casio's £3.7 Million Online Price-Fixing Penalty for Digital Pianos and Keyboards
Casio Electronics Co. Ltd. / 2010s
In August 2019, the United Kingdom's Competition and Markets Authority fined Casio Electronics Co. Ltd. £3.7 million after finding that the company had engaged in resale price maintenance between 2013 and 2018. Casio restricted retailers' ability to advertise and sell its digital pianos and electronic keyboards below specified minimum online prices, effectively limiting discounting and weakening price competition between retailers. The company admitted the conduct, making the case a documented corporate competition-law violation rather than a rumor or industry anecdote. Although the products were electronic instruments rather than clothing, the incident implicated a major consumer-facing design and lifestyle brand whose keyboards and digital pianos occupy the same popular-culture marketplace as fashion and music merchandise. The penalty underscored the legal risks of manufacturers attempting to control online retail pricing as e-commerce transformed the sale of branded goods.
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