In March 2021, during an international backlash over allegations that cotton and other supply chains in Xinjiang were linked to forced Uyghur labor, an Asics account on Chinese social media stated that the company would continue sourcing cotton from the region. The post placed the Japanese sportswear group inside one of fashion's most politically explosive supply-chain controversies, pitting allegations of coercive labor against the commercial and political pressures of the Chinese market. Asics headquarters later said that the message had been unauthorized and did not represent the company's official position. The company also stated that cotton used in uniforms supplied to the Australian Olympic team was not sourced from Xinjiang. The incident nevertheless demonstrated how a single regional brand communication could trigger questions about corporate control, ethical sourcing, human-rights due diligence, and the credibility of denials made after public backlash. The source records the controversy and the competing statements, but does not establish that Asics itself knowingly used forced labor.
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AI concept artworkArchive Record · 2020s
The 2021 Xinjiang Cotton Backlash and Asics China's Unauthorized Statement
Asics / 2020s
In March 2021, during an international backlash over allegations that cotton and other supply chains in Xinjiang were linked to forced Uyghur labor, an Asics account on Chinese social media stated that the company would continue sourcing cotton from the region. The post placed the Japanese sportswear group inside one of fashion's most politically explosive supply-chain controversies, pitting allegations of coercive labor against the commercial and political pressures of the Chinese market. Asics headquarters later said that the message had been unauthorized and did not represent the company's official position. The company also stated that cotton used in uniforms supplied to the Australian Olympic team was not sourced from Xinjiang. The incident nevertheless demonstrated how a single regional brand communication could trigger questions about corporate control, ethical sourcing, human-rights due diligence, and the credibility of denials made after public backlash. The source records the controversy and the competing statements, but does not establish that Asics itself knowingly used forced labor.
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