Van Jacket transformed postwar Japanese menswear by importing and localizing American traditional style, turning the Ivy look into a national youth phenomenon. Its 1965 photo book, Take Ivy, documented students on eight U.S. Ivy League campuses and helped give the brand cultural authority among the Miyuki-zoku, the fashion-conscious young people who gathered along Tokyo’s Miyuki-dori. By the fiscal year ending in February 1975, the company had reached peak sales of 45.2 billion yen, with its Aoyama headquarters, branded paper bags, and in-house American-football club symbolizing a formidable lifestyle empire rather than merely a clothing label. The success, however, left Van Jacket exposed when the market changed.
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AI concept artworkArchive Record · 1970s
Van Jacket’s Oil-Shock Collapse After Japan’s Ivy-Fashion Revolution
Van Jacket Inc. (VAN) / 1970s
Van Jacket transformed postwar Japanese menswear by importing and localizing American traditional style, turning the Ivy look into a national youth phenomenon. Its 1965 photo book, Take Ivy, documented students on eight U.S. Ivy League campuses and helped give the brand cultural authority among the Miyuki-zoku, the fashion-conscious young people who gathered along Tokyo’s Miyuki-dori. By the fiscal year ending in February 1975, the company had reached peak sales of 45.2 billion yen, with its Aoyama headquarters, branded paper bags, and in-house American-football club symbolizing a formidable lifestyle empire rather than merely a clothing label. The success, however, left Van Jacket exposed when the market changed.
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