In January 2021, online fast-fashion retailer Boohoo purchased the Debenhams brand and website for £55 million, but retained none of the department-store estate. The transaction preserved the name as an online retail asset while dismantling the physical chain, putting up to 12,000 jobs at risk. Debenhams.com relaunched on 12 April 2021, while the remaining stores reopened only for closing-down sales before shutting permanently during May 2021, bringing 243 years of bricks-and-mortar trading to an end.
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AI concept artworkArchive Record · 2020s
Boohoo Bought the Debenhams Name but Not Its Stores
Debenhams and Boohoo / 2020s
In January 2021, online fast-fashion retailer Boohoo purchased the Debenhams brand and website for £55 million, but retained none of the department-store estate. The transaction preserved the name as an online retail asset while dismantling the physical chain, putting up to 12,000 jobs at risk. Debenhams.com relaunched on 12 April 2021, while the remaining stores reopened only for closing-down sales before shutting permanently during May 2021, bringing 243 years of bricks-and-mortar trading to an end.
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