In November 2017, shoppers in Zara stores in Istanbul discovered handwritten notes tucked inside garments. The messages were allegedly written by Turkish factory workers asking customers to pressure Zara to pay wages they had never received. The notes transformed an invisible subcontracting dispute into a piece of guerrilla communication placed directly in the hands of the brand’s customers. Zara said the unpaid wages resulted from Bravo Tekstil, a third-party manufacturer that had gone bankrupt and closed, and promised to help create compensation for affected employees. A settlement eventually compensated factory-floor workers, but white-collar employees were excluded. The episode exposed the vulnerability of workers whose legal employer could disappear while the global retailer remained present, profitable, and publicly insulated by the supplier relationship.
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AI concept artworkArchive Record · 2010s
The Handwritten Notes Hidden in Zara Clothes by Workers Waiting for Their Pay
Zara, Inditex, and Bravo Tekstil / 2010s
In November 2017, shoppers in Zara stores in Istanbul discovered handwritten notes tucked inside garments. The messages were allegedly written by Turkish factory workers asking customers to pressure Zara to pay wages they had never received. The notes transformed an invisible subcontracting dispute into a piece of guerrilla communication placed directly in the hands of the brand’s customers. Zara said the unpaid wages resulted from Bravo Tekstil, a third-party manufacturer that had gone bankrupt and closed, and promised to help create compensation for affected employees. A settlement eventually compensated factory-floor workers, but white-collar employees were excluded. The episode exposed the vulnerability of workers whose legal employer could disappear while the global retailer remained present, profitable, and publicly insulated by the supplier relationship.
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