In 2014, Next became a target of Britain's living-wage campaign precisely because it presented itself as a successful and responsible employer. The Living Wage Foundation bought shares in the company and attended its annual general meeting in May, pressing Next to pay at least £7.65 per hour and join the UK's accredited living-wage employers. Journalist Janice Turner later criticised the retailer in The Times, arguing that low-paid retail workers were effectively being subsidised by the public through tax credits: taxpayers, she argued, were carrying part of the wage bill while profitable companies benefited from austerity-era labour conditions. Next's defence was blunt: a spokesperson said that each advertised job attracted roughly thirty applicants, implying that market demand rather than a higher wage determined pay. Professor Sir George Bain, who had set the national minimum wage in 1999, countered that employers could afford to pay substantially more, while acknowledging that abrupt enforcement across retail could create unemployment. The dispute exposed the tension between Next's strong profits and its dependence on a large pool of comparatively low-paid shop and warehouse workers.
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AI concept artworkArchive Record · 2010s
The Living-Wage Fight Inside Britain's Biggest Clothing Retailer
Next plc / 2010s
In 2014, Next became a target of Britain's living-wage campaign precisely because it presented itself as a successful and responsible employer. The Living Wage Foundation bought shares in the company and attended its annual general meeting in May, pressing Next to pay at least £7.65 per hour and join the UK's accredited living-wage employers. Journalist Janice Turner later criticised the retailer in The Times, arguing that low-paid retail workers were effectively being subsidised by the public through tax credits: taxpayers, she argued, were carrying part of the wage bill while profitable companies benefited from austerity-era labour conditions. Next's defence was blunt: a spokesperson said that each advertised job attracted roughly thirty applicants, implying that market demand rather than a higher wage determined pay. Professor Sir George Bain, who had set the national minimum wage in 1999, countered that employers could afford to pay substantially more, while acknowledging that abrupt enforcement across retail could create unemployment. The dispute exposed the tension between Next's strong profits and its dependence on a large pool of comparatively low-paid shop and warehouse workers.
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